Model: HC003

Please Note: I was given this product in return for a genuine and impartial review.


Apalus contacted me as they have seen my reviews for other products that I have written they liked my style, So I gladly accepted to review their product.  Now to be honest, I don’t know or have much use for Hair Straighter as I have short receding hair. However, My Fiancée does use them so I passed the product over to her to review and this is what she has said:


Straight out the box you get feel of the quality and thought that has gone into making this product, the fact that you get everything with the product is great so what’s in the box?

1. Apalus Hair Straightening Brush (UK Plug)
2. Two Hair Clips
3. One Glove to prevent you burning your hand (Very good Idea)
4. One Apalus Cloth Carrie Case
5. An instruction Book

Back to the Straighter, What I like about this product is it has a great body which has been moulded well, due to the rubber textured handgrip section underneath makes it very comfortable to hold. And as the handle is rubber-coated you would expect it to be a bit flimsy but it’s not. On the Body of the Straighter, you have a digital temperature display which lights up blue and shows you what temperature the straighter is at.

When you turn on the Straighter, the digital temperature display is very clear (Display is in blue), and you can select the temperature required, depending on hair type and what you going to do. What I really like about Apalus Hair Straightening Brush is that it only takes a couple of seconds to warm up, It takes roughly 1 min to warm up to 85 Degrees from cold and around 2.5 to 3 mins to warm up to 230 degrees. Which comparing to my own hair Straighter is amazingly fast.


Safety Features:
Two good safety features (In my mind anyway) is the fact the temperature control keys lock after 5 seconds which prevents you from accidentally changing the temperature settings (double click power button to unlock, and then you can change the temperature settings again). After an hour of non-use, the brush will automatically power off.

I have slightly curly hair and uses it to straighten my hair at times, I like this brush as I find it easy to use in all aspects of use. It can be used not for just straightening but also shaping, curling and styling.

What I like about the cord is its 360 Degree Anti-winding design which means the cord entry into the straightener can rotate through 360 degrees, this prevents tangling of the cord as you twist and turn to style your hair, never seen this before a great idea and executed well, the outer sheath of the cord is heavy-duty unlike the hair straighter I use currently. At the cord base, there is an integral loop that enables the brush to be hung on a hook, this also makes it easy for allowing it to cool down and for storage.




1. Easy to change temperature.
2. Lightweight and comfortable to use.
3. 360 Degree Anti-winding cord design.
4. Quick to reach the required temperature.
5. Temperature control keys lock after 5 seconds.
6. The brush grips the hair does not tug or tangle
7. Instructions are concise, very clear and easy to follow.
8. After an hour of non-use, the brush will automatically power off.


It’s a very good product indeed and comparing it to cheaper and more expensive named brands you can’t go wrong with this product.


The only issue that I see is with the design of the display which makes it difficult to read but even so comparing the Apalus Hair Straightening Brush HC003 with cheaper brands you do get a lot for your money, I like the fact that in this price range you get the free accessories, even with the most expensive brands you don’t always get free accessories!

The Apalus Hair Straightening works well, and the glove prevents any burns. Price and features make for a very good purchase and comparing it to cheaper and more expensive named brands you can’t go wrong with this product.